Driving Social Business, Championing Innovation, & Inspiring Creativity

Check-In & Unlock a New Way To Connect With Customers

Just as I do every year, I wait until the last minute to do my holiday shopping.  Each year I vow to buy everything online, yet for some reason it never seems to work out.  Tonight I found myself all over town trying to make gift selections for those dearest to me. As I fought the crowds I kept myself entertained reading the colorful tweets prior to tonights contraversal football game featuring the typical Brett Favre shenanigans, that seem to be never ending (retire already).  Blazing a trail through the newly fallen snow, I also was certain to check-in via foursquare as I visited various retailers hoping to unlock a great special or a new badge.  Mission accomplished, as I unlocked “the bookworm” badge upon my check-in at Barnes & Noble tonight!

New badge earned and in a better mood now, I carried on with the shopping bonanza and ventured across town to a favorite retailer of mine, REI. Getting out of my car and walking to the door I check-in, nothing to unlock here but at least I know i’ll enjoy the time I spend while in this store. My ten plus years in the outdoor industry has spoiled me when it comes to high end sporting goods. I enter the front door and then I see it. A very large sign encouraging customers to “check-in” on facebook places with their smart phones.  For every check-in REI was going to donate $50 to the Ice Age Trail for maintenance.

I sat there thinking to myself, now in the mobile phone industry and a social media junkie, wow this is awesome! I was so geeked that REI was using location based social media to not only bring more visibility to their business, but also to create a deeper connection with their customers! These donations for simply visiting and checking in truly go a long way in building those all important connections to the communities in which retailers do business. I proudly checked in, and am looking forward to my next hike on the Ice Age Trail, knowing that REI helped to maintain it using social media as a catalyst.

Albeit tiny in scope, this is a great example of the power of social media in action and at its best. You know darn well I tweeted about this right away with the hopes to draw even more people into REI.  It also shows a simple way location based social media applications can be used to drive increased brand awareness, connect with your target customers, increase sales, and lead to brand evangelists.

Tonight was a pretty outstanding evening for me from a social media perspective. New badge unlocked and $50 donated to a local trail, all by simply checking-in.  My passion for customer service and the social media space causes me to stop think about how retailers are doing business and connecting with their customers quite often; tonight was a good night to reflect on that.

For those of you wondering, I still didn’t finish my holiday shopping. Four days left.


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