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The Hashtag: From a Simple Conversation Aggregator to a Pop-Culture Phenomenon

The Hashtag. It’s gone from a simple social conversation aggregator to a pop culture phenomenon in a very short period of time.  Today most social networks have adopted this functionality, however the users of these social networks are scattered all over the adoption curve when it comes to leveraging a hashtag within their communication. From those who aren’t familiar with the term or how to leverage it (i.e. my mother), to those that hashtag everything – and I mean everything – variety continues to be the spice of life when it comes to hashtag use in social channels.

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This skewed consumption of hashtag usage begs me to ask a couple of questions of of social network users.

How can we begin to entice those not leveraging this powerful conversation aggregator to start dabbling with it? In doing so, these non-users would have the opportunity to uncover new information, insights, ideas and the potential to make new connections with people all over the globe, around topics that matter to them. I see this as a real value add.

How can we get the over users to dial it back a bit (or in some cases a lot)? We’ve all seen this before – #the #ones #that #hashtag #simply #everything. What is the point?  They are certainly not leveraging this conversation aggregator in a productive way, unless that is they are trying to follow every possible variation of the conversation they are entering with the picture they post, the tweet they send, or the status they update.  I would guess probably not; and that it’s just a ploy for attention. Or it’s a poor tactic to gain more meaningless followers through over exposure.  It certainly opens up some new comedic territory for exploration – as seen by this great skit from Jimmy Fallon & Justin Timberlake.

I’m not sure I have the answer to the above questions I posed – it’s something I am pondering though.  What are your thoughts? Are non-users missing out? How much is too much?

PSA: Moderation is key with just about everything – even with #hashtags.


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