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Why Do Marketers Ruin Everything?

Posted by on May 30th, 2014 in Ideation, Social Business, Social Media | 0 comments

There has been a tremendous amount of buzz as of late about the future of social media, in particular as it pertains to the corporate world and how brands are leveraging this medium. As a professional in this industry it pains me to see social under the scrutiny that it is today.  As social leaders we had an obligation to hold the line and keep things clean with the hopes that it wouldn’t fall victim to the same hack marketing practices of the channels that came before it. Direct Mail. Ever wonder why your mailbox is full of flyers, offers,...

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Corporate Culture’s Role in Innovation

Posted by on May 8th, 2014 in Ideation, Innovation | 0 comments

One of my all time favorite quotes is – “Culture eats strategy for lunch” by Peter Drucker. It resonates with me for many reasons – but hits closest to home around the idea of innovation. I hear a lot of businesses talk about how innovative they are or how they are approaching innovation at an enterprise level. They’re preparing for the future – looking ahead at how they might ride the next trend, or even get out ahead of it.  They’ve got an “innovation” team, so clearly they’re set up for success....

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The Hashtag: From a Simple Conversation Aggregator to a Pop-Culture Phenomenon

Posted by on Sep 26th, 2013 in Social Media | 0 comments

The Hashtag. It’s gone from a simple social conversation aggregator to a pop culture phenomenon in a very short period of time.  Today most social networks have adopted this functionality, however the users of these social networks are scattered all over the adoption curve when it comes to leveraging a hashtag within their communication. From those who aren’t familiar with the term or how to leverage it (i.e. my mother), to those that hashtag everything – and I mean everything – variety continues to be the spice of life when it...

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Smart Social Marketing or Stupid Decision Making?

Posted by on Feb 19th, 2013 in Ideation, Social Business, Social Media | 0 comments

If you’ve been online in the past 48 hours I am sure you’ve heard the buzz about a band of digital assailants that are hijacking several notable brands Twitter accounts.  It all began yesterday with the Burger King Twitter account falling victim to a hacker(s) that turned the channel into a faux McDonalds account for several hours.  The hacker(s) we’re quick to turn out some degrading content which would make any brand squeamish to be associated with.  From the looks of things it appears the hackers might have caught Burger Kings...

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Super Bowl 47, Social Marketing Evolved

Posted by on Feb 4th, 2013 in Experience, Ideation, Innovation, Social Business, Social Media | 2 comments

Last year I watched the Super Bowl Commercials through the lens of seeing how brands integrated social into the advertisements. Social was just starting to weave its way onto our television sets and marketers know that a grand stage like the Super Bowl is as good a time as any to put all the cards on the table when it comes to advertising.  This year I set out to watch with a similar lens but was curious to see how far brands have come on the social integration continuum, and how brands are innovating around the viewing experience.  Tactics...

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How Will Social Continue to Integrate With Television in 2013?

Posted by on Jan 6th, 2013 in Community, Ideation, Innovation, Social Business, Social Media | 2 comments

The idea of integrating social components into television gained significant traction in 2012.  In addition to TV, marketers understand how important the second and third screens are in consumers’ lives, and are working to make it easier for them to discover content, learn about products, and ultimately make a purchase.  Smartphone ownership is over 50% and tablet ownership is over 25% among U.S. adults and is growing at a significant pace, as access to these technologies becomes easier and less expensive.  This new connectivity is...

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Double Down on Your Social Network of Choice

Posted by on Feb 23rd, 2012 in Ideation, Relationships, Social Business, Social Media | 4 comments

As the popularity of social networking increases, so does the desire to want to be a part of every emerging social networking trend. People want to be “early adopters” of these new networks whether they know why or not; after all its human nature to want to feel like we’re part of a group, we’re social beings.  Maybe being first to these new networks carries some weight, some bragging rights, a feeling of exclusivity, a new icon to post on your blog, and more often than not an inability to remain effective in engaging with the people...

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The Super Bowl Social

Posted by on Feb 6th, 2012 in Experience, Ideation, Innovation, Social Business, Social Media | 0 comments

Super Bowl Sunday brings us big parties, a big game, and even bigger commercials.  Every year the bar seems to climb higher from a creativity standpoint and brands are reaching further to get something to resonate with consumers.  It seems more people come to work on Monday morning and discuss the commercials more than they do the game, which was certainly the case in my office today.  In fact the Super Bowl is the one day a year I use my DVR to rewind commercials and re-watch them rather that simply buzzing right by them. This year I...

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Advocacy’s Effect on a Brand

Posted by on Jan 12th, 2012 in Community, Relationships, Social Business, Social Media | 0 comments

Recently I have been doing a significant amount of research on consumer advocacy.  Through my late night Google search binges, I stumbled upon this insightful video on advocacy featuring Associate Arts Professor at NIU, Clay Shirky. His video really resonated with me on the sheer power advocates have as influencers over how others perceive brands. Shirky teaches a class on the Theory and Practice of Social Media, which to my amazement is also now an actual subject available to students at many major Universities.  I’m wishing something as...

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A Look Back and Looking Forward

Posted by on Jan 7th, 2012 in Experience, Homefront, Inspiration, Relationships, Social Business, Social Media | 2 comments

Last year brought many new experiences my way, several of which consumed my attention and threw me off the content creation course (writing).  I can think of two things that have significantly impacted my life for the better even though my goal of being a more proactive writer became distant.  For starters, I’ve been really enjoying being a father. You’d be surprised just how much time it takes, but every minute of it worth it.  This year my wife and I celebrated our daughters first birthday; and have witnessed so many more of...

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