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	<link>http://www.sharifrenno.com</link>
	<description>Creating experiences through:  Inspiration &#124; Ideation &#124; Innovation</description>
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		<title>Advocacy&#8217;s Effect on a Brand</title>
		<link>http://www.sharifrenno.com/advocacys-effect-on-a-brand/</link>
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		<pubDate>Fri, 13 Jan 2012 03:56:26 +0000</pubDate>
		<dc:creator>Sharif Renno</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.sharifrenno.com/?p=384</guid>
		<description><![CDATA[Recently I have been doing a significant amount of research on consumer advocacy.  Through my late night Google search binges, I stumbled upon this insightful video on advocacy featuring Associate Arts Professor at NIU, Clay Shirky. His video really resonated with me on the sheer power advocates have as influencers over how others perceive brands. [...]]]></description>
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		<title>A Look Back and Looking Forward</title>
		<link>http://www.sharifrenno.com/a-look-back-and-looking-forward/</link>
		<comments>http://www.sharifrenno.com/a-look-back-and-looking-forward/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 19:11:33 +0000</pubDate>
		<dc:creator>Sharif Renno</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Homefront]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Social Business]]></category>
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		<category><![CDATA[Milwaukee]]></category>
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		<guid isPermaLink="false">http://www.sharifrenno.com/?p=358</guid>
		<description><![CDATA[Last year brought many new experiences my way, several of which consumed my attention and threw me off the content creation course (writing).  I can think of two things that have significantly impacted my life for the better even though my goal of being a more proactive writer became distant.  For starters, I&#8217;ve been really [...]]]></description>
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		<title>Quality Over Quantity When Building Community</title>
		<link>http://www.sharifrenno.com/quality-over-quantity-when-building-community/</link>
		<comments>http://www.sharifrenno.com/quality-over-quantity-when-building-community/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 18:45:12 +0000</pubDate>
		<dc:creator>Sharif Renno</dc:creator>
				<category><![CDATA[Community]]></category>
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		<category><![CDATA[Social Business]]></category>
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		<guid isPermaLink="false">http://sharifrenno.com/?p=260</guid>
		<description><![CDATA[Lately I’ve been both thinking  a lot about community.  There’s an awful lot of buzz out there on what the most important aspect of community truly is. Some believe it’s the sheer number of followers, likes, friends, etc.  Many push out copy and content that is irrelevant to the community they are serving, just for [...]]]></description>
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		<title>The Tuesday Twitter Challenge</title>
		<link>http://www.sharifrenno.com/the-tuesday-twitter-challenge/</link>
		<comments>http://www.sharifrenno.com/the-tuesday-twitter-challenge/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 16:56:24 +0000</pubDate>
		<dc:creator>Sharif Renno</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Networking]]></category>
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		<guid isPermaLink="false">http://sharifrenno.wordpress.com/?p=251</guid>
		<description><![CDATA[If you really think about it, why did you join a social network?  Chances are it’s that you had a desire to connect with friends, family, colleagues, or even meet new people that could bring value to your life.  I too joined the various social media tools for this very reason, but have noticed a [...]]]></description>
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		<title>Check-In &amp; Unlock a New Way To Connect With Customers</title>
		<link>http://www.sharifrenno.com/check-in-unlock-a-new-way-to-connect-with-customers/</link>
		<comments>http://www.sharifrenno.com/check-in-unlock-a-new-way-to-connect-with-customers/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 05:20:38 +0000</pubDate>
		<dc:creator>Sharif Renno</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer service]]></category>
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		<category><![CDATA[retail]]></category>
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		<guid isPermaLink="false">https://sharifrenno.wordpress.com/?p=239</guid>
		<description><![CDATA[Just as I do every year, I wait until the last minute to do my holiday shopping.  Each year I vow to buy everything online, yet for some reason it never seems to work out.  Tonight I found myself all over town trying to make gift selections for those dearest to me. As I fought [...]]]></description>
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