Driving Social Business, Championing Innovation, & Inspiring Creativity

Building Relationships Via Twitter

I have had some time over the last few days to really think about why I am present on Twitter, and what I truly enjoy most about that arena.  To be honest I could quite possibly open it up to the entire social media landscape as I am passionate about building relationships regardless of what form they might take in person or online.  For me Twitter seems to have a significant draw.  Mostly because it seems to house a significant number of local professionals, that are for the most part *bites tongue*, trying to add value to the online community in some way. More over these people actually care about others and are working to build relationships with people, in turn enhancing their personal and business lives.

Clearly there are the ever present distractions on Twitter i.e. Tweens discussing @JustinBieber or obsessing over the #Twilight movies at all hours.  Let’s not forget the constant noise of those individuals claiming to be “social media experts”, “gurus” or my favorite “ninja’s”; that won’t let you forget how awesome they are.  Meanwhile your Twitter stream seems to be overrun by these individuals selling their snake oil.  For the record, I am not impressed by your 38,000 followers, and 1,356,900 tweets.  When was the last time you actually “connected” with someone in a way that actually makes that other person feel valued?  It is clear to me that many on Twitter just don’t get it.  These “experts” cloud the internet with noise and distraction.

For me it’s different.  I’m not a social media expert by any means, nor will I ever claim to be.  How can one claim to be an expert in an arena that changes every month, every week, or every day for that matter?  For me social media is about learning.  Continuous learning.  Learning about how to better connect with people, both personally and professionally.  For me Twitter is about building trust, credibility, and relationships with real individuals.  It is these relationships that can ultimately lead to customer retention, customer loyalty, new business, or even a new friendship.

I can’t tell you enough how amazing it feels to have searched Twitter for a dissatisfied customer, a customer that has a problem or simply needs a question answered, and then been able to deliver for that customer in a way that turns around their perception of the products and or services you are selling or support.  To me this is the ultimate use and reason Twitter even exists.  Your customers need a sounding board.  A way to give you feedback, ask questions, or just plain vent.  The occasional positive praise doesn’t hurt either. There is one important lesson to take away here.  Listen to your customers.  They are taking the time to talk about and give feedback about you, your products, and services.  Use this information to make changes for the better, and build positive relationships with others in the process.

My goal is to serve as a resource in my field.  Someone others can trust and are excited about working with.  If I can help someone in some way, no matter how small, then I have added value to their life.  The ability to add value when possible is what keeps me using Twitter as a means of communication.  For me it’s all about building relationships and connecting with people.  Social media (Twitter included) is just another vehicle to get to that special place with your customers.


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